KITKAT renews sponsorship with GIANTX, solidifying its position as a prominent brand in the esports scene in Spain

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KITKAT, the renowned Nestlé chocolate-covered wafer bars with a global presence, renews its commitment to GIANTX, extending its partnership for another year as the official sponsor of the esports club. GIANTX, the most decorated esports club in Spain and one of the most popular in Europe, has enjoyed another successful year, and KITKAT will continue to be the official companion for breaks between matches.

Having entered the esports sector in early 2021, KITKAT has become one of the most widely recognized brands in professional video game competitions. With this renewal, KITKAT’s visibility will extend to the sleeve of GIANTX’s jersey during national competitions, including the prestigious Superliga in League of Legends, where GIANTX boasts an impressive seven titles.

In addition to jersey visibility, the Nestlé brand will feature prominently on GIANTX’s social media, various broadcasting channels, physical and digital platforms, and the organization’s network of players and creators. This enduring partnership, one of the longest-standing in esports, will see KITKAT and GIANTX collaborate on joint campaigns, new formats, and content throughout the year.

To celebrate the continued partnership, KITKAT is featured in a playful commercial accompanying Superliga in League of Legends players as they gear up for the competition starting on January 17.

Carla de Sivatte, Head of Nestlé’s chocolate business in Spain, expresses KITKAT’s ongoing investment in gaming, aligning closely with the brand’s target audience. She emphasizes the joy of being part of the GIANTX family for the fourth year and the shared goal of supporting gamers’ breaks with the best content.

Luis García, Commercial Director of GIANTX, highlights the pleasure of having KITKAT as an official partner for another year, focusing on a strategy centered around entertainment and content generation for the community. GIANTX, formed from the merger of the Spanish club Giants and the British organization EXCEL ESPORTS, aims to participate in major global esports leagues, reinforcing KITKAT’s position as a leader in both national and international esports.